Writing Nonfiction 

Communications Case Studies

Note: No LLMs or AI were used in writing this content.

However, on 9/23/26, I discovered that GoDaddy>WordPress>Yoast SEO were employing AI back end coding on this website without my knowledge or consent. This included the automation, propagation and publication of AI written meta data (to appear as search engine content on my pages when called up on Google search). It was poorly written marketing slop! The irony!! (This website is about writing communications and non fiction writing).

I requested that AI automated meta data content on this website be 'disabled.' Since Google intentionally does not distinguish between AI content or human content, I can understand why GoDaddy>WordPress>Yoast SEO would seek to employ this deviousness. Sergei Brin doesn't care whether or not a human writes or a machine. The reasons for this are obvious.

Some of the below case studies are under construction.

My roles and responsibilities in external and internal communications for small, mid-sized and large enterprises have provided a rewarding and fascinating career. I have experienced many wonderful successes when effective communications work for both an organization's people and its stakeholders. Inspiration and motivation are the most salient outcomes of well-constructed  strategies and tactics.

I have also seen what happens when critical information does not flow and/or is weaponized. A typical scenario may involve a manager or leader hoarding mission-critical information so that his/her own objectives can be achieved ahead of the greater whole. Sometimes its intentional - sometimes its not. Either way, when important information does not flow in an enterprise, it cannot be verified, analyzed and incorporated into business and/or strategic plans, public relations, sales, or marketing material, it is destructive and not conducive to growth.

Business to Business (B2B) and Business to Customer (B2C) collateral marketing materials require different styles (sometimes even a colloquial one developed for a defined audience).

Knowledge of industry-specific language in B2B communications is also integral to developing successful outcomes.

Here below is some work product and/or communications strategies that I developed together with various teams. You can tell by the quality of the work whether or not the campaigns were effective.

Brilliant and/or memorable communications require teamwork and collaboration at all levels of an organization.